The Internet offers an amazig marketplace–it’s not only convenient, it’s effective. Whether you want to find the local pizza restaurant or research the latest gizmo, the Internet is most likely your chosen search method, and for good reason. The days when we turned to the phone book to look up the address or phone number of a business are rapidly dissipating thanks to online search speed and ease. The challenge for most businesses is making sure their business is not only among the top search rankings, but that there’s plenty of positive information listed about them to drive customers to make a purchase. A good digital marketing strategy can help accomplish these objectives, from SEO to SEM, video, mobile site development, and more. Through digital marketing, more and more businesses have the chance to spread the word about their latest company news almost instantaneously and respond to customer feedback nearly immediately.
The Small Business Administration’s assessment of failing businesses concluded that "Today's very competitive business climate demands that business owners understand and use advanced technologies. Technology is an enabler; it can help a business improve efficiencies and even expand operations.” While some companies still resort to the traditional channels, such as television ads and telemarketing, unfortunately much of these marketing initiatives never actually reach their intended audience due to advances like TiVo and do-not-call lists.
Today, businesses are realizing the huge opportunity digital marketing channels present to reach more customers and to better engage those customers with targeted and effective promotions. Digital marketing offers a cost-effective and trackable solution for growing businesses today. Depending on the industry a business is situated in, if the digital shift hasn’t occurred yet, that business can become the leader of the pack and realize amazing growth. A recent article reported that “Today, over 75% of website traffic comes through organic search results and 85% of people trust search engines for fulfilling their primary business needs.” (Source: Future Trends in Internet Marketing)
Forrester Research projected that spending on interactive marketing will grow from about $25.6 billion in 2009 to nearly $55.0 billion in 2014. Don’t let your business be left behind. Remember, the key is formulating the right digital marketing strategy to fit the unique needs of your business. MPS Digital Marketing Services was formed through the acquisition key technology talent and and off shore capabilities. MPSDMS designs customized solutions for each business they serve and these services will be integrated with the terrestrial and internet radio broadcasting offered through MPS Broadcasting. All of this will not only enhance the value to our small business clients, but will offer a differentiated capability not now available in the market.